Branding project for the fictional Hereafter Coffee Co, where the coffee is so good, it'd make you think that you have gone to the great hereafter. Using a simple motif of a skull as a coffee cup and creating a sense that everything was starting to fade or break down. Along with the logo, I created some collateral to go along with the coffee shop/cafe such a to-go bag, and coffee cups.
![](https://cdn.myportfolio.com/6e7dea14-2d42-48e1-a680-5b61954ce4bf/dbb6ada0-b916-40e2-9efb-8f1fb1e26808_rw_3840.png?h=d1cc1fd4581514facfa248b59342e248)
![](https://cdn.myportfolio.com/6e7dea14-2d42-48e1-a680-5b61954ce4bf/76d36a52-e6e2-446e-82f8-b5be220c102f_rw_3840.png?h=d976a7ca14c9fd0024a7faf570edc740)
![](https://cdn.myportfolio.com/6e7dea14-2d42-48e1-a680-5b61954ce4bf/03516787-cb34-4cff-a2f5-044dc19347fd_rw_3840.png?h=16ab80c30eea6009e57a9199b40cb0e4)
![](https://cdn.myportfolio.com/6e7dea14-2d42-48e1-a680-5b61954ce4bf/465e6aab-9b45-4521-96ea-1e8efa8e62ae_rw_1920.png?h=4f424c3ac161f16bc11bc3429b7517bb)
![](https://cdn.myportfolio.com/6e7dea14-2d42-48e1-a680-5b61954ce4bf/c053033a-7f9a-4b0b-aa5d-da3f450aa66a_rw_1920.png?h=2433018f21c0c82ed1223c73c1fca38e)
![](https://cdn.myportfolio.com/6e7dea14-2d42-48e1-a680-5b61954ce4bf/2e31822f-7be8-4827-ab62-0952489738a5_rw_1920.png?h=f1c6207980394bfbd9706281875b4bab)